What is the issue?
Over the years, most Ghanaians and musical concert followers
have been complaining about the subpar performance of some Ghanaian artists on
stage. While most of them charge thousands of cedis to show up on stage, the
quality of performance doesn’t correlate with the amounts they charge.
Patrons of such events don’t get any new experiences at
events since most artists in Ghana do not give any creative performance on
stage, nor even perform their songs with a live band for a different feel. In most
cases, artistes come on stage with a lot of entourage who are neither backup
singers nor dancers, these people crowd the stage leaving little or no room for
the artist to utilize the stage.
As if that was not enough, these artists end up miming their
songs the entire performance for some few minutes, get tired and leave the
singing to those in the auditorium while they scream “minti o minti oo, Osi den
osi den.”
Staunch followers and patrons of such shows are able to
predict performances and even the order of songs of some artists on various
stages.
Why is this worth discussing?
In a publication by Ghana Web, CEO of Media Excel
productions, Kwesi Ernest has called out Ghanaian artists to justify their high
charges for their shows. Like others, Ernest does not see the
correlation between the high charges of artists and their low standard
performance.
To corroborate this, the Director of Editorial of Muse Africa, Nana Yaw Wiredu, in a recent interview explained that event organizers should be blamed
for putting such hit artists on stage for them to deliver so poorly. According
to him, the current crop of events in Ghana rides on the backbone of artists
with hit songs at that moment. So patrons are convinced to come to the show to
see these artists instead of convincing them to come and have a good show in
spite of if the artist billed has a recent hit song or not.
What is the way forward?
To Nana Yaw Wiredu, event organizers should be strategic in
billing artists for their shows, since most of them end up billing the same
group of people for all events despite how tired they may be.
He also advised that instead of paying huge sums of money to
hit song artists to come and jump on stage and scream, why not get a DJ to play
the songs just like they do at events and then get a hype man who would be
doing the screaming, jumping and boosting the morale of the people at the event
for less the price they give to these artists?
He further said that, if event organizers decide to use hit
song artists for events, they should blend them with other artists who don’t have
hit songs at the moment or those who won’t be so busy that season so they fill
in the loopholes created by these tired hit song artists.

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