What is the issue?
In Ghana, the Food and Drugs Authority (FDA) prohibits celebrities from influencing certain products like alcohol; knowing the influence these celebrities have on the people, precisely the youth or fans.
Though some have accepted the ban in good fate, others opine that it is unfair to these celebrities since such deals serve as a source of livelihood to most of them especially after the festive seasons are over.
Already, artists do not make much from their work because of the shambolic structures governing the entertainment industry and the works of these artists. Also, Event promoters in Ghana do not get sponsorship easily from these products companies which mostly serve as the backbone of such entertainment events. The rules of the FDA also affected media houses after banning them from promoting selected products like alcoholic beverages at certain times of the day, making media houses lose out on their Golden goose.
Why is this issue worth discussing?
In spite of all the protest against some of the rules of the FDA from celebrities like Wendy Shay, some media men and event promoters, actress and brand influencer, Nana Ama McBrown, has publicly declared that “No amount of money will make me promote alcohol and bleaching creams.”
Her decision was purely based on upholding her personal principles. While some support her completely since they are cognizant of the ramifications these two products have on human beings in the future. Others have also disagreed with her decision opposing that, the people will patronize it anyways so why not let go off personal feelings in order to get the job done.
This topic has stirred up various conversations mostly around personal principles and business.
Full pocket or personal principles?
Most people have principles governing their everyday interactions and dealings, however, these principles seem to be overshadowed by the needs of a bigger group like company or job requirements.
While some are willing to sacrifice such principles for the greater good, others are resolved on upholding their integrity with little or no regard to the repercussions of their decisions.
The status, either financially or in a place of influence, would also have a great impact on this decision. To exemplify, Nana Ama Mcbrown is one of the richest artists in Ghana with her numerous brand ambassadorial deals making her influential, her decision to choose principle over money won’t affect her much. As compared to another who is neither financially liberated nor on top of the hierarchy in their company or business, such a person’s decisions will have palpable effects on them as they may lose their jobs or bankrupt shortly.
This calls for introspection on some principles one would compromise on and for what purpose?
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